In order for your business to succeed online, you need to use SEO. There are basically two popular search methods by which companies resolve this issue — Pay-Per-Click (PPP) and Search Engine Optimization (SEO). But that technique is really right for you and your pizza joint business? Is it better to seek organic, first results and aim for a high search engine ranking, or should you invest in an ad at the top of some keyword results page? Which tactic will give you the most bang for your buck?
With the rising cost of content and the rising cost of PPC campaigns, many companies are looking to increase their marketing budget. But even if your budget doesn’t stretch as far as a real PPC campaign, you can still take advantage of both SEO and PPC. You will spend less on Search Engine Optimization. However, if your goal is to build brand recognition online, PPC is still a great way to achieve measurable results. So it all depends on your marketing goals.
Search Engine Optimization, also called Search Engine Marketing,
is the process of improving your web pages’ visibility in search engines for specific keywords. The goal is to get your web pages ranked higher in Google, Yahoo, and MSN for your specific key phrases. When you rank higher in Google and Yahoo, you appear in the organic results, where other searchers will find you.
Search Engine Optimization is done with a combination of pay-per-click (PPC) advertising, content marketing, and other online marketing methods. In order to optimize your web pages for the specific key phrases you are targeting, you will need to hire a professional SEO company. The cost of SEO depends on several factors including keyword competitiveness, bid price, and quality of links. A good SEO provider will help you assess your current marketing budget and recommend realistic budgeting plans. Keywords can drive massive amounts of traffic to your web pages and can bring in a substantial amount of profit. SEO is a critical component of any successful online business.
One way to drive targeted traffic to your web pages is through pay-per-click advertising. Most major search engines offer paid search marketing and offer tools to help you create effective ad copy. To make sure that your ads are well-designed, effective copy is an essential part of your SEO strategy. Pay-per-click ads may not be as popular as organic search engine results, but the impact is still powerful. An ad placed on Google, MSN, or Yahoo for a certain keyword may only draw ten clicks in the first month – but a highly-targeted pay-per-click ad placing on Google with targeted keywords can draw hundreds of paying customers in the first day.
Another technique used for organic ranking is through contextual advertising.
This occurs when your advertisements are designed to fit the specific keywords you want to rank for, instead of broad matching. The search engines have a tendency to group similar ads together based on their relevance to the words you want to rank for. Contextual advertising helps the web user to locate the information they need by looking closely at relevant ads within a group of similar ads. Unlike pay-per-click ads that display at the top of the SERPs, contextual ads are more subtle, blending into the background with other web page content.
The best way to boost your ranking is to gain high quality backlinks. Backlinks are links to your web pages from other websites and the quality of these links is what contributes to your search results. In order to get high quality backlinks, you will need to make sure that you focus your efforts on high authority websites that have relevant content to yours. The quality of links does affect rankings. The higher the PR of a website, the more likely it will get its own page listed in search results.
- Some of the pros and cons of organic search engine optimization include relatively low cost per click and potential to gain a lot of clicks without making too many ads.
- Organic SEO is good for the beginning Internet marketer and can provide instant results if done correctly. It is not easy to learn how to master this strategy, and some people feel that it takes a long time to see results.
- Pay-per-click advertising campaigns can be very successful, but the drawback of these campaigns is that they require a lot of skill and knowledge to master, which means a very high investment.
- The cons of this type of marketing include the fact that they require a lot of skill and knowledge to do well, that it takes time to learn, and that you may not gain the organic results you are looking for.